Website and Brand Storytelling for the (Fictional) History App Relic

Skills: WIX | Web Design | Case Study | Brand Identity | Copywriting | Storytelling | Canva

I created a website for Relic, a fictional app for history enthusiasts, to showcase a variety of content skills including brand identity cohesion and strategy, a product page, app launch article, and customer success story.

• Sepia-toned images, the name Relic, and the hook Connect With the Past Wherever You Go create a historical, intimate feel, while the footprint in the logo represents following in the footsteps of historical figures, which is a recurring theme in the brand.
• The header, as pictured on the right, is a collage of diverse historical figures and acts as a subtle value proposition.

Email Marketing for the publication From the Creative Well

Skills: Mailchimp | Landing Page Design | Copywriting | Audience Segmentation

I designed a newsletter landing page in Mailchimp for my editorial publication (still under development) on creative health.

• Simple and professional layout, kept in the brand’s colours.
• Join a Community Shaping the Future of Creative Health clearly communicates the niche and utilises community-focused language to create a sense of belonging.
• The questions provide insight into audience motivation and enable relevant segmentation, which helps with tailoring content to the audience’s needs and interest.
• The form uses checkboxes and minimal required fields to encourage higher completion rates.

Writing Workshop Facilitator Assistant with ArtfulScribe

Skills: Content Writing | Blog Writing | Audience Engagement | Activity Planning

• I produce clear, engaging blog posts summarising workshops in line with the organisation’s brand voice.
• I support the facilitation of creative writing workshops, maintaining high participant engagement.
• I assist with planning workshop activities tailored to various age groups.